Casey Reid — Product Design

Ecommerce Platform

Ecommerce Platform project preview
Early wireframes and user flows

The Challenge

Process

Discovery

Conducted analysis of 50K usage sessions, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 35% reduction in support volume.

Ecommerce Platform

Shipping quality design requires collaboration and iteration. Recent work has shown me how . The implications matter for teams and organizations.

The Thing

Whether you're designing a new feature, this mindset applies.

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